Rewrite your website copy with your competitors' keywords and add the FAQs you're missing
The company name and the figures in this case are fictional. The scenario is based on real use of the platform.
The client
GreenTech Solutions, a Turin-based company of 25 employees that produces energy-efficiency solutions for commercial buildings. Marketing is handled in-house by a communications manager who also looks after the website and social media.
The need
GreenTech's website wasn't ranking well on Google or on the AI-based search engines (ChatGPT, Perplexity, Google AI Overviews) that more and more users rely on to find suppliers and solutions. The marketing manager knew competitors had stronger brand visibility, but she didn't have time to run an in-depth analysis and figure out which keywords and which user questions to target. She wanted to improve both classic SEO ranking and GEO (Generative Engine Optimization) visibility, turning the site into an authoritative source of answers for AI assistants.
What she did with Strateego
GreenTech had set up monitoring for 4 competitors on Strateego. The platform had already collected and indexed all the content from the monitored websites — pages, copy, key messages. The marketing manager opened Claude with the Strateego MCP connector active and made two requests.
First prompt — keywords and copy
"Based on Strateego's data, analyze the websites of the competitors I'm monitoring. Which keywords and expressions are they using on their main pages that we don't cover? List them in order of relevance for our sector. Then rewrite the meta title, the meta description and the main copy of our homepage, incorporating the most relevant keywords naturally and in line with our tone of voice."
Second prompt — FAQs for each page
"Now, for each of our site's main pages (homepage, services, about us, contact), write 4–5 FAQs based on the real questions potential customers might ask about those topics. Use Strateego's data to understand which topics competitors are covering and which questions they're answering on their sites, so our FAQs also cover the topics competitors address and we don't."
The result
Using Strateego's data, Claude analyzed the dominant vocabulary of the 4 competitors and identified 12 high-relevance keywords GreenTech wasn't using — including "certified energy efficiency," "energy audit for commercial buildings" and "measurable energy savings." It then rewrote the meta title, the meta description and the 3 main paragraphs of the homepage, keeping the technical-but-accessible tone that defined the brand.
For the FAQs, Claude produced 18 questions and answers spread across the 4 main pages, structured to answer real user questions — exactly the kind of content AI assistants and search engines favor when citing a source as authoritative. Some FAQs picked up topics competitors covered on their pages that GreenTech had never addressed, closing content gaps that were penalizing the site in both SEO and GEO terms.
The marketing manager reviewed the copy and FAQs, made a couple of minor tweaks and published everything the same day. Over the following 4 weeks, organic traffic to the homepage grew by 23%, the site started appearing in results for 5 keywords it had previously been invisible for, and two of the new FAQs were cited by Perplexity as a source in response to industry questions.
The benefits
A competitor keyword analysis and copy rewrite that would normally take hours of work with dedicated SEO tools was completed in minutes. The copy and FAQs were ready to publish, not drafts to redo. The keywords didn't come from a generic database but from real monitoring of what competitors were actually covering — competitive intelligence applied to SEO and GEO. And the FAQs, built on the gaps that emerged from Strateego's data, gave the site the answer structure that AI engines look for when citing a source.
Time saved
With a traditional approach — manually analyzing competitor sites, researching keywords, rewriting copy, drafting FAQs, reviewing — the work would have taken at least 2–3 working days. With Strateego and Claude, less than an hour passed from opening the prompt to publishing.
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