First recognition for our tool, which we presented to an audience of B2B marketing professionals at Assolombarda's headquarters.
On Thursday, October 22, Milan became the meeting point for Italy's B2B marketing community with the B2B Marketing Conference 2026.
The event, organized by ANES – the Italian Association of Trade Publishers – and dedicated to the future and innovation of B2B marketing, took place at Assolombarda's headquarters.
During the event, the projects selected for the fifth edition of the B2Best Award were presented and recognized. Archibuzz, with Strateego.ai, was among the finalists in the Best Business Intelligence Project (Marketing Automation and AI) category: an award recognizing projects that use data, artificial intelligence, and automation to turn insights into strategic actions and optimize business processes.
Taking part in this event was particularly meaningful to us. The topics at the heart of the conference are the same ones we work on every day: using AI to make marketing activities more efficient, turning data into strategic decisions, and building a measurable competitive advantage.
From Market Data to Decisions
Strateego.ai was created to answer two questions: What is happening in my market? And what should I do about it?
Every day, the platform monitors your brand's digital presence and that of your competitors, from social media posts and advertising campaigns to websites and reviews, including tone of voice and the most frequently discussed topics. AI transforms this continuous flow of data into strategic recommendations: briefings highlighting opportunities and priority actions.
Strateego.ai identifies industry developments as they happen: a new market positioning, the launch of a campaign, a shift in messaging, or a competitor entering a conversation your brand has yet to address. The analysis highlights competitive pressures and areas requiring action, helping teams move from "what happened" to "what should we do next?"
The result is a different way of working with market intelligence: less time spent collecting and comparing data, and more time understanding what it means. The Evolutions section goes beyond communication channels to track commercial, technical, and customer relationship developments for each competitor.
Thanks to the MCP protocol, all the data collected by Strateego can also be integrated into each team's workflow. This information becomes working context for Claude, ChatGPT, and other AI tools you use every day, enabling you to create editorial plans, briefs, and analyses grounded in your own market.
We would like to thank ANES and the organizers for the invitation and for an inspiring day focused on the practical application of AI in marketing.
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